Synergy Films x Warner Bros. Discovery for State Farm Commercial Starring Reggie Miller

“Assuming Reggie Miller is always good in the clutch is like assuming you can’t afford great insurance.” 

Anyone who has the chance to interact with Miller knows he's the ultimate jokester. The perfect temperament to star in two, 15-second spots for State Farm and our client Warner Bros. Discovery. 

“In such short formats, every shot matters so we had to find the right way to tell the story while being efficient,” said Chris Perkins, Coordinating Producer/Director for Warner Bros. Discovery. “We had all worked with Reggie several times before so we knew what to expect from him as a performer. I attribute the success of the shoot to preparation and planning, much of which was made possible by a long-standing relationship with Synergy Films.”

The first spot entitled “Clutch” and second “Closer,” show Miller in the driver’s seat struggling to operate a car’s clutch and then failing to close kitchen cabinets. In fine State Farm form, audiences get the opportunity to laugh along as Miller gives literal meaning to the words most commonly used to describe his legendary basketball career.

In the week where Miller celebrates 26 years since his legendary buzzer-beater performance against The New York Knicks, the spots for State Farm emphasize that being human is being accident-prone– no matter our specialized strengths.