Synergy Jumpstarts the 2022 Basketball Season with the Atlanta Hawks

Beginning in mid-October, Basketball season will be in full swing, with fans from all over gathering to pack stands and cheer on their home team. Synergy got a head start on these festivities, working with Elite Edge Media and the Atlanta Hawks to craft their latest promotional materials. 

“Before the season starts, every team in the NBA has a media day,” Synergy Films Owner/EP Chad Watkins explains. “The day is bustling with activity –  there are multiple stations for still shots, interviews, press conferences and the arena hype intro for players to rotate between.” This year, as they have all four years prior, the Synergy Films team made sure the operation ran smoothly and effectively. Heading the motion capture content, the team had around 30 minutes with each of the Hawks players to get the perfect action shots which could then be used to support other media outlets and overall promotion of the Hawks across platforms. “We took over PC&E Stages” Chad illustrates. “There were a lot of other creative teams and broadcasting organizations there and we had our team across two stages. It was important that we use the limited time we had with the players as efficiently as possible. Elite Edge led creative on the project and with our strategic production support, they were able to focus on bringing that vision to life.” Organizing all aspects of pre production and production, including the use of specialized equipment such as the Phantom High-Speed camera, Synergy Films helped to facilitate the success of media day. 

The results can be experienced live at the Atlanta Hawks’ State Farm Arena and across local and national sports media outlets throughout the season. “It was a really exciting atmosphere on set,” Chad notes. “Being surrounded by the entire Haws organization to work towards the common goal for the team made it special. We’re excited to have fans see the work we put in and to see it ourselves after the final edit”

Click here to see preview selections from media day, and grab your tickets now to see Synergy's Films work live on the jumbotron.